Positioning vitaminwater as the official drink for creatives.
To be seen as more than just a health drink by a new generation of buyers, Glacéau wanted an activation platform to show themselves in a different light.
The idea was to show an unexpected benefit of drinking vitaminwater. Rather than physical performance, we wanted to show the benefits of mental performance by genuinely supporting the next generation of creatives.
We created the #Shinebright concept incorporating targeted product drops to creative leaders and the Shinebright Studio, a high-profile gallery residency where up-and-coming talent could display their work alongside established artists and be promoted by our media network.
Aspiring creatives visited the space to learn and be inspired by a series of workshops hosted by influencers such as Jamal Edwards, James Lavelle, Rob da Bank and Foxes.
More agreement with “Glacéau vitaminwater is an entrepreneurial brand”
Combined PR and social reach