Helping a new generation fall in love with Innocent.
Despite seeing enormous success with their quirky brand personality in the noughties, Innocent had to ensure they continued to stay relevant with the next generation of drinkers. We knew that the definition of “healthy living” had shifted for their new audience and we had to keep up.
Our approach was to show how the Innocent range could augment people’s lives in unexpected ways. Festival hangovers, morning commutes, post gym hydration – Innocent has always got you covered.
We created the ‘Ideas for Natural Living’ platform with a range of different activations giving a spin on these everyday moments. From trucks to treehouses, each activation became an iconic statement for the brand as it became relevant with young people once again.