good and bad brand behaviour

EVER MET A PERSON WHO LIVES THEIR LIFE BASED ON AN ROI CALCULATION?

They’re known as “psychopaths”.

So why, in an era when brands are trying to infiltrate social media, drive “engagement” and build relationships with their customers, do they break the rules of acceptable behaviour humans set with one another?

This paper will show you the three behaviours that the best brands are copying from popular people…  as well as their ugly opposites.

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