Helping a brand steeped in heritage stay relevant.
The needs and lifestyle of today’s tea drinkers are changing and despite being an established brand in the market, Twinings needed to stay relevant.
Sense developed an overarching experiential strategy which led to three campaigns supporting launches of Black Tea, Sweet Green Tea and Fruit Infusions. We wanted to be hyper-relevant, reaching people when they were ‘close to the kettle.’
Mornings Deserve Better targeted 1.2m breakfast tea drinkers at home with a beautifully designed sample gift pack. The Natural Ways to Colour Your Day campaign encouraged 600,000 female office workers to ditch sugary drinks with a new form of natural hydration that they could sip, savour and enjoy.
Let’s Make Water Wonderful motivated 700k+ people to keep up the water intake even during a ‘3pm slump’ with Twinings Fruit Infusions. With a burst of Twinings fruit flavour, inspirational quotes for desks and daily afternoon content from Huffington Post direct to desktop, we shook up habits and encouraged our audience to see Twinings in a new light.
More agreement with “Twinings makes drinks for people like me.”
More agreement with “Twinings make drinks that are a great alternative to sugary drinks.”
Targeted consumers sampled